Networking and digitization - current trends and high customer demands mark the consumer electronics sector as a highly dynamic and intensively competitive market. A strong brand with an individual image form the starting basis in order to be at the top of the consumer’s relevant set by far. Moreover manufacturers and producers are dependent on the trade and commerce. It is their recommending behavior which is the crucial magnitude for a product's success in the market.
The MSM Industry Checks measure the implementation of your trade partner's POS-standards and the recommendation behavior of sales persons surrounding the competitive product. The results make it possible for you to introduce optimizing measures in a well-targeted and differentiated manner, with which you strengthen your brand and service quality. Subsequently, MSM assists you with the implementation of results.
The internet marketing channel poses additional challenges. In the online-shopping area, MSM provides support with especially developed Mystery Online Checks.