MSM Group in over 110 countries

Due to its global orientation, MSM is the number one contact for international companies when it comes to mystery shopping projects.


MSM Germany

The headquarters in Münster, as a hub, coordinates all worldwide MSM projects and serves customers from the North, West and South European and American regions.


MSM Austria

From the technology and business location of Wiener Neustadt, MSM experts are responsible for the Central and Eastern European regions and coordinate the MSM projects in Austria, Switzerland and the CEE states.


MSM Asia

MSM consultants in Tianjin and Shanghai handle all orders in the Asian and Pacific area and lead our customers in the future Far Eastern markets to success at the point of sale.

MSM - internationally networked and quality leadernd

Through a world-wide network and active association activities, we ensure Mystery Shopping at the highest quality standards, on the international level as well. 

As a long-standing member of the Mystery Shopping Providers Association (MSPA Europe) the MSM Group is co-working on construing regulations for a trustworthy Mystery Shopping. The MSM Group is likewise member of the European Society for Opinion and Marketing Research (ESOMAR). All of our partners work according to these highest standards and are established experts of the branch. Our partners have access to many years of experience in Mystery Shopping and know local market conditions precisely.

The results from international projects are available by way of a self-developed software, in real time.

So in this way we always keep an eye on the big picture for you.

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